For the large part, the mentions are positive, simply referencing a group or sub-community that PopJammers belong to and use to describe themselves in their bios. In July 2019, we had 1,338 mentions of VSCO/ VSCO girl/ girls and 11,252 mentions of aesthetic. In Jan 2019, we had just 13 mentions of VSCO/ VSCO girl/ girls and 5,054 mentions of aesthetic. VSCO girls celebrate both the aesthetic and kindness, and after arriving on PopJam, the trend grew fast. VSCO girls have a very specific ‘aesthetic’, and a checklist of props: scrunchies, crop tops, Vans, metal straws and water bottles. The app offers standard access or paid membership (for filters and community). VSCO is a photo-editing and sharing app for intended for 13+. ![]() This Buzzfeed article has a good intro to the concept, but we wanted to explore the impact the trend was having on kids not using 13+ social. There’s no missing the VSCO girls trend – the app that became a look that became a lifestyle. Luckily, Momo has disappeared, but memes, magic and Gacha still remain incredibly popular among the under-13 audience. You can check out out our report for Q1 Kids Trends here and our blog on Gacha and Dollify here. We don’t collect data from PopJammers, but we do watch what the community is interested in. Through PopJam, our kid-safe content sharing platform, we constantly keep an eye on the latest kids trends. ![]() Scrunchies are back, TikTok dance challenges are now YouTube entertainment, and Old Town Road is your new favourite song.
0 Comments
Leave a Reply. |